Description
Search Engine Advertising
A 2020 Australian survey asked people which search engines they had used over a 4 week period. You may find the answer surprising!
Google 93%, Bing 19%, Yahoo, 17% and.... DudkDuckGo 9%.
Which tells us that although Google still holds the lion's share of the market, they are no longer the only game in town.
So if your search engine advertising is limited to Google, you are missing a significant amount of traffic.
